You Don't Get To Fix It Later. It's Too Late Then.
Great business plans get destroyed by bad personal behaviors.
You don't have to look far or deep in your circle of "successful" friends to notice how bad habits and personal vice quickly lead to things that can destroy any financial success they might have gained.
Even if you don't care about being a moral person, it's undeniable that good morals lead to better business.
It's hard to see it sometimes in the short-term, but always clear over a longer period of time.
Always. Clear. Always.
Even the most genius of business ideas or breakthroughs can be easily derailed by bad habits.
That's not necessarily a moral thing. It's a momentum thing.
That's a lesson we've all learned in action, effort, reward, and consequence.
What is a bit more deadly is the damage done by bad personal behaviors when they stop you from building or maintaining momentum because you're too distracted by figuring out how you're going to get out of trouble.
How to fix the problem you have.
Doing the right thing isn't just so you can say you did the right thing. It's you investing in your future momentum.
It is how you avoid the deadly consequences of losing momentum.
So do the right thing. It's the right thing for a reason.