Why We're Doing Less Social but More of It.

Yesterday I shared with you the next evolution of The EDGY Empire. How this all got started. Where we've been. And what we're going to do together in the future.

If you didn't get a chance to read that, you can find it right here. I don't often share the behind-the-scenes story of what we do, but I thought it made sense this week as we relaunch. Hopefully, it is as exciting for you as it is for us.

One thing I didn't touch on yesterday that I wanted to bring up is a lesson I learned from continued failure.

Social media is something I'm still trying to figure out.

I want to do it well, but I'm generally dropping the ball. That's frustrating. Especially if you're a high performer. I don't need to be the best in the world at it or have the most followers, but I do want to be my best.

And I'm clearly not there yet.

We are failing at social media because I bought into the idea of ubiquity. Being everywhere. All the time.

Believe it or not, that's a lot of work. It takes time. And my time is usually spent working with big companies on complex problems (as I shared yesterday).

To be candid, I'm not a naturally social person.

If I go to an event I'm that person looking for the one friend I know and clinging desperately to them until the party is over. I'm not "slapping backs" or handing out business cards.

I'm at the edge of the group. Not in the middle. I'm used to having smaller, more intimate conversations. Clearly, small talk is not a natural talent for me.

I'm not making any excuses. I'm just telling you how I'm wired. Combine that with my goal-driven personality and I can come across as pretty antisocial.

I'm not thinking about sharing. I'm focused on getting one more thing done. Taking my game from where I am now to where I want to be. It's obsessive. Over the top for most people.

Probably a little mentally unhealthy for me.

And it is something that I'm working on. Taking time to slow down and enjoy the journey. Appreciating the process. And sharing the lessons I've learned along the way. I want to do that.

That's one of the big reasons why we took so long to get our messaging right -- "Radical Help For People Who Want It".

Greatness is important to me. I don't need an award. But I do want to be great. My level of greatness. Not yours. I want to be my best. I want to do things that matter to me. I want to deliver help that's meaningful and magical.

It's hard to be great when you have two Twitter accounts, a personal Facebook profile and a public page. A LinkedIn personal account and one for the company (multiple companies, really). Two YouTube accounts. Two Instagram accounts. A Snapchat. Oh, and a Medium publication.

We're out there. Personally and professionally.

The problem is that our content hasn't been delightful. Our engagement isn't meaningful. We need to do better.

Usually, when I'm sharing some content that I've written or some other edgy material, I send it to all of our social channels. At the same time.

It's not a magical experience, and it doesn't lead to meaningful engagement. So we're going to make some changes. We're going to close the EDGY Conversations Facebook page. Instead, we created a Facebook group.

That's where I'm going to spend most of my time.

Adding daily content to the group. Helping members with networking requests and strategies for personal growth.

Instead of being everywhere and trying to do all things, we're going to be one place doing one thing, narrowing our focus and trying to ramp up our greatness. Get back to our core ideology of helping other people be awesome.

You will notice that even here on this blog, we've removed all of the comments. We've had thousands of comments, and that wasn't an easy decision. Most of them were pretty awesome. But most of the time the comments were just between me and the person who started the comment thread.

That's not a community. That's just feedback. And here's the thing: those comments are usually really damn helpful. Because they come from a place of personal experience.

So instead of comments, we're going to do community.

Leave your comments over in the Facebook group and we'll all comment and share together.

I don't mind being busy as long as I'm doing things that matter. That's why I'm making these changes. To deliver more impact in areas where you tell me you need help most.

So join the conversation. Join the community. Perhaps our quest for greatness lines up with your quest for greatness.

And together, we can get there a little bit faster.

Dan Waldschmidt