Hire For Heart. Fire For Apathy.

They wouldn’t have been hired by your company. They surely wouldn’t have been promoted. And had they made their way up the corporate ladder, they would have been "those guys."

The outcasts, eccentric and impossibly difficult people that everyone else looks at with a sigh and shake of the head.

But genius always starts with heart.

And that's the sort of complicated, hard-to-work-with leadership that you might not find appealing right away. Or at all.

It's always been that way:

  • Author H. G. Wells left school at the age of 14, then went on to become one of the greatest authors of all time. Would you have hired a high school drop out?
  • Nicolo Paganini, at 17, dazzled audiences with his virtuosity; then pawned his violin in order to pay gambling debts. Would you have promoted an addict?
  • Jack London went bankrupt at 20 after joining the “gold rush” in Alaska. He went on to become the greatest writer of the 20th century. Would you have trusted someone so inexperienced?
  • Thomas Edison invented the electronic vote recorder at age 21 . No one bought it. Not one. Would you give a failed promoter another chance?

But they all had heart.

And that made the difference.

And it will make the difference for you as well.

Only hire people who have heart. When things get tough -- and they always do -- you'll need that craziness and passion to help you navigate towards success.

In the end, apathy will kill every dream you ever have.

Don't let people who don't care near those who do.

Think about that when you're adding new people to your team. Think about that when you can't decide who should stay.

Hire for heart. Fire for apathy.

BusinessStephen Palacino