It's Always That.

It's always about the communication. Not what happened. Not what was said. Or not said. Bad news doesn't get any better the longer you wait to tell it.

So why is it that many business leaders fail so horribly at delivering clear, concise strategy and updates?

Most leaders are afraid to admit it, but they're hoping the problem will go away on its own.

And so they wait and hope that things change.

And then when they finally realize that things aren't going to change, their problems just got a whole lot more difficult.

That's the crazy thing about communication. It's best delivered continuously and strategically.

You don't need to try to sugar coat bad news so your team doesn't get freaked out. On the other hand, you shouldn't be a jerk --  callously threatening your employees just to get the short-term benefit of a little bit extra hard work.

Neither are great strategies.

But it's how many leaders run their business.

Most of that has to do with stress. As a leader you bottle it up inside. You keep it to yourself. Trying to protect your team from the pressure you feel.

Communication allows you to let some of that stress ago. To alleviate the fear and doubt you have by enrolling your team in the pursuit of an audacious mission.

You replace your own worry with progress.

It's always about communication. Figure that out and you'll solve the rest of your problems.