You Can't Play It Safe And Win Big. (Pick One)

Awesome is a cumulative effect. It's not one thing you do. It's a little bit of everything, combined together.

There's no one thing you can do to achieve it. And rarely any catastrophe big enough to undo it.

It's a process. The result a thoughtful execution. And tireless discipline. A mastery of the details.

Being awesome demands a different type of conversation. There's no room for passive aggression and small thinking.

Accountability is demanded.

The only thing worse than an excuse is not executing in the first place.

And while everyone wants the results of being awesome, getting there is a tortured process.

Every step of the way is wildly uncomfortable. It feels wrong to be in that much pain.

Coupled with the fact that everyone is telling you that you're doing too much. Trying too hard. Aiming for something that is not practical -- maybe not even achievable.

You look crazy and feel horrible.

Your natural inclination is to start thinking logically. To reconsider your commitment to this idea of being awesome. To lower the bar for yourself and your goals.

That's where you lose your way trying to look reasonable while attempting to pull off the unthinkable.

You can't do both at the same time. You can't play it safe and win big.

You might not need to win big right now. Small changes might be enough to get you to where you want to be.

But if you're looking for more, you have to be all in.

Whether you look crazy. Whether you feel wildly uncomfortable. Whether you fail a thousand times in a row attempting greatness.

Because when the day is done, and the winners are separated from the rest, half measures only achieve full regret.

Don't spend the rest of your life wishing you would have pushed through the discomfort a little bit longer to get to where you want to be.

Now is the time to do that. Even when everyone else thinks you're crazy.