The How Is The What.

It's not what you do that matters so much. It's how you do what you're doing that matters.

What you do is just a ticket to the game. How you do it is what makes you a superstar.

It's easy to imagine that there is some missing thing out there you could start doing right now that would instantly catapult you past the tough obstacles in your path towards greatness.

That's not just silly -- it's dangerously wrong.

To accept that is to admit that you're basically in the business of looking for short cuts.

If there were one big thing you could be doing, don't you think you would have already figured it out by now?

Stop asking yourself what you're missing and start asking yourself how you can improve what you're already doing?

  • You could be more delightful, unexpected, and thorough.
  • You could deliver much better customer service.
  • You could give more value than people pay for.
  • You could invest in being more personal and relatable.

It's how you execute your strategy that ultimately determines if what you're doing is worthy of success.

You're going to failure because of the how.

It's the smallest details that end up mattering the most -- like your tone of voice or the shade of colors you use on your website.

Stop chasing fairy tales and get to work mastering the hard things you're just excusing away right now.

There is no what without the how.

The how is the what.