Your Leadership Strategy Sucks. 

Most businesses that fail do so because the leaders running them don't create a culture of awesomeness. In other words, their leadership strategy sucks. And it cripples everything that they do.

Business culture is a curious thing. You have one whether you realize what it is or not.

And if you're not focused and clear about the culture you are working to cultivate in your business, you're going to end up fostering an environment that talented high performers want nothing to do with.

Awesome people will stay away. Good people will leave. Selfish, passive aggressive people will take over.

Eventually, you'll destroy yourself from the inside out.

The sad truth about culture is that many leaders only change when money is involved.

You're losing money, not making enough money, or looking to grow sales radically -- those are the times where business leaders most often stop and think about the environment they're creating.

And it's usually too late to drive the immediate change leaders want.

Culture is a massive ecosystem full of seasons, storms, and heroes.

Just because you need to make more money right now doesn't mean you're going to be able to bend the laws of nature to your will. That's not how culture works.

That's not how inspired employees work.

Frankly, you'll never drive massive amounts of new revenue if you're not focused on creating a high impact, inspired workplace.

Before you create revenue, you have to create motivation and a reason to fight.

Making money or earning another bonus isn't a big enough reason for employees to stay inspired and captivated by your company mission.

Stop trying to "create a culture" and instead build an environment where hard-working people who exceed expectations feel loved and appreciated.

It's really comes down to doing a few things.

  1. Spend time not just on doing better but on being better.
  2. Fire negative people and destroy passive aggressive activity wherever you find it in your organization.
  3. Apologize when you do something wrong and be clear with everyone around you about your expectations for them.

Don't just do these things one time on one day in one month where you suddenly realize that your revenue goals are tremendously off the mark.

Do these things every day.

Preach them. Teach them. Reward them. Protect them.

Don't expect anything to change overnight. But stay at it.

Looking back though you realize your growth was a result of creating an awesome place to work at it -- not because you bought a new sales enablement platform or raised the quota on your account executives.