There Is No Substitute.

Life is full of options.  You can choose almost anything, at any time. From what you eat to where you work to when you brush your teeth -- you have almost infinite options. You can substitute what you don't like for something that you do like.

But all that changes when it comes to living a legendary life. There are some things that can't be swapped, traded, substituted, or left out of the equation.

There is no substitute for being amazing.

And there are no substitutes for the things that get you there.

  • There is no substitute for doing the right thing long enough for it to start working for you.
  • There is no substitute for leading even when no seems to be following -- or even noticing.
  • There is no substitute for getting back on your feet when you fail and get hurt.
  • There is no substitute for making sure people feel like you care about them.
  • There is no substitute for doing the hard things that everyone else just makes excuses to avoid doing.
  • There is no substitute for resilience, determination, focus, passion, ambition, or drive.
  • There is no substitute for monitoring the details and fixing small problems quickly.
  • There is no substitute for giving more value than you take from the world around you.
  • There is no substitute for taking the high road, playing the long game, and living life with class.
  • There is no substitute for apologizing when you make a mistake.
  • There is no substitute for going the extra mile and then going a 1,000 more.
  • There is no substitute for hard work, smart work, effective work, and good old-fashioned "sweat".
  • There is no substitute for agonizing over how to make a difference instead of just making more money.
  • There is no substitute for doing whatever it takes for as long as it takes to get the results that you want.
  • There is no substitute for looking others in the eye, shaking hands firmly, and smiling more.
  • There is no substitute for following up and following through on the promises that you make.

There is no substitute for being amazing.

And there is no substitute for doing the things that get you there.

It's an easy choice to trade out your toothpaste. It's impossible to do that with tenacity.

Just because you have a good excuse for your poor substitutions doesn't mean you're making smart moves. You might just be sealing your destiny as a loser.

Do the hard stuff. Be awesome. Leave the excuses to someone else.