Why Knowing More Isn't Making Your Business Any Better.
To be successful in business, you need to understand key information. You need to be able to create a strategy, monitor and measure your progress, and make corrections to your tactics based on the results you're getting.
All of that is "information".
Information like website visitors, recurring revenue, customer service satisfaction levels, prospect engagement, and internal milestones for strategy execution.
That information is all around you. It comes from your phone and your website, your retail point-of-sale, observations from your staff, industry analysts, your competitors and potential customers.
The more you do, the more information you get back.
And it's confusing.
Some days that information seems to indicate that your strategy is working. You're on your way to being successful.
Other times, the information you see indicates that you're not meeting the mark. What you're doing isn't working the way you want it to work. You are not getting closer to where you want to be.
What's even more confusing about information, feedback, and the conclusions you make from the results you see is that you likely won't experience steady, continual progress in any one direction.
Everything changes. All the time.
One day of the week you might experience unexpectedly good progress towards where you want to be. You think that your strategy is working and continue doing what you're doing -- only to be disappointed when a few days later the information you see indicates that you are headed in the wrong direction.
This is the frustrating discussion around data and information and strategy execution that most business strategists don't talk about much -- the gut wrenching and deeply emotional battle to find answers.
What do you do when you are measuring and monitoring, listening for sounds of progress, course correcting when you do it wrong, and still aren't sure you know what's working?
What do you do then?
What's your business strategy when you're busy and tired and up to your eyeballs in information -- but without any clear sense of knowing that you're headed towards where you want to be?
Having more information doesn't automatically lead to massive business growth.
Believe that. Hold that close to your soul. Measuring what you're doing isn't bad or ineffective.
But it's likely confusing.
And a distraction from the one thing that will put all your business forward. Transformation. Sweeping, unapologetic courage.
When you're looking for change, better results, progress, radical growth -- you shouldn't be asking yourself: "What new information do I need to know?"
It's not about information. It's about transformation.
Ask yourself the hard questions.
What should I be doing now that will radically tip the odds in my favor forever? Transformation. Not more information.
Not another ebook to buy. Not another online expert course. Not another mastermind group. Not another seminar with your favorite guru.
Those aren't bad things. But they're likely not transformative things. Transformation has to come from within you.
And that's tough.
It's going to require you investing emotionally in your own success. You're going to have to do what is hard and uncomfortable.
And you're going to have to keep doing it over and over and over again until you get the results that you so desperately want for yourself.
That's the power of transformation and the weakness of just knowing more information.
Do the hard stuff. Be radical.