Why Success Demands More Than 4 Hours of Work.

You can't outsource your way to success. Details matter. How you do what you do matters. Just getting things checked off your list isn't a formula for success.

That's because it matter how people feel as they interact with you.

Colors. Shapes. Sounds. Beautiful design. They all impact the subconscious response from those who meet and engage with you.

Most of that automatic response isn't even something that people think about. It just happens.

People come to a conclusion about you without talking themselves into any other explanation.

They decide that they don't like you and then go about finding a logical explanation for that reasoning.

The same is true for those who are attracted to you. They like you and what you do and then notice all the wonderful things you are doing.

What they might not be noticing as closely are your mistakes -- the times you screw up.

That's because you created an environment focused on making people feel special. And that's not a big picture process.

That comes from tirelessly inspecting and refining the details.

These are details that you can not outsource.

You have to agonize and obsess and experiment with ideas and plans and potential. It requires your brains. Your sweat. Your intellectual investment.

Which demands more than 4 hours of work each week. It might take 400 hours. But it's an investment worth making.