What Living Free Really Means.

Freedom isn't an attitude. It's not an opinion. It's not your own white label edition of cynicism and skeptical thinking.

Freedom isn't about fewer rules and more time to yourself.

Freedom is about overcoming the stupid things that stop you from achieving your goals.

It's about eating healthier so you can live happier. It's about working with focus to fulfill the dreams of your future.

Freedom is a fight.

It demands your blood, sweat, and tears. Every day. All day.

You're either making smart decisions or deciding that freedom isn't all that important right now.

And when you start to think about it like that -- with urgency and intensity --you begin to understand why so few of us are truly free.

Because freedom demands vigilance and excellence and a relentless focus on something bigger than what everyone else tells you you should be doing.

Live free. Stay EDGY. Be awesome.