Why You Need To Get Beat With A Stick.

Progress can be painful. While the idea of being better is attractive, actually getting better takes time and effort and frustration.

Sometimes you have to get beat with a stick . It requires agitation on your part.

You're going to get bounced around a few times. That's how things get cleaned up.

You have to be dropped into the spin cycle. And rung out.

But if you can make it through the process, you'll find your ideas cleaner. Your thoughts clear.

Innovation demands new ideas -- fresh thinking. You can't copy someone else's ideas and expect extraordinary results.

Even if you put a new twist on an old idea, it's still in old idea. To come up with something that changes the conversation, you have to chart your own course -- come up with something different.

You have to the original. Try something new. Fail. And keep experimenting until you get it right.

The frank truth is that being extraordinary is lonely and scary and frustrating.

But the agitation you feel is what cleans up the idea you have.

The frustration and pain you experience is what rings out the mediocrity from your strategy.

Knowing that doesn't make the process of getting bounced around on your head any easier. It is still emotionally tasking and horribly frustrating.

It feels bad. But it's a necessary part of you achieving extraordinary results.

Sometimes you just need to get beat with a stick.