The Hard Thing Is The Thing To Do.

It's never easy to do something hard.

The two just don't go together.

Big dreams can't be accomplished with small action.

Audacious goals can't be realized with timid behavior.

The more you want for you the more effort you have to put in.

That's important to remember when you're looking for answers.

Your strategy has to match your ambition.

Whether it's trying to drive more interest through your marketing or to close more deals with your sales pitch, better results always means better action. More action.

If you're aiming for less then you should look for the easier action.

But if you are looking for more -- something bigger, something better -- then you should be looking for the hard thing to do.

You should be looking for the thing you've been avoiding.

The thing that everyone else is avoiding.

Look for the hard thing. The sweaty thing.

The thing that challenges your emotions.

That brings out your fears and makes you think of failure.

The hard thing is the big thing.  The right thing. The important thing.

And when you think about it that way you realize that the hard thing is the thing to do.