Brawls, Blood, And The Battle for Business Success.

What are you willing to do in order to be successful?

That's a question we don't often think about.

How long are you willing to be wrong until you're right? How long are you willing to hurt before things get better? How sick-and-tired and tired and sick will you let yourself be in pursuit your dreams?

We often try to distill success down into a bunch of intellectual debates around specific strategies and tactics. We like to fight over the best way to execute certain tactics -- like cold calling email marketing. We wax philosophical about the finer points of business execution and business growth.

All the while we fail to address the underpinnings of true transformation -- human persistence.

Its not logical. Its not funny, fun, or normal.

You bleed too much, cry too much, fight too much, and work a lot harder then you thought was possible. The days are long. The nights longer.

There is only a thin line that separates you from everyone else -- your will to continue.

There is always another tactic to chase. Another new technology or best selling book for you to explore. There's always a smarter way, smarter expert, or quicker path to riches.

But sometimes, in spite of our emotional mania, it bears remembering that the battle is won by warriors. By men and women who rise up against the challenges of their day.

People who are strong. Not just in hand but heart.

People willing to sacrifice everything in the pursuit of their conquest.

And as their blood is being spilt and sweat falls from their brow, they find no pleasure in the fight.

But when they are done and wounds have healed and fatigue remedied, the battle is theirs.

Because they were willing to do whatever it takes in order to be successful.

We haven't evolved all that much since the days when men would grab swords and spears and fight for a dream.

The boardroom isn't all that different from the battlefield.

We've forgotten that success is rooted in courage, and persistence --  in valor and honor and an indomitable spirit.

Thousands of years after warriors began their conquest of lands with sword and spear, we to stand in their shadows. More evolved socially and intellectually  -- but perhaps weak in heart.

Perhaps we forgotten that inside each of us is the spirit of a warrior waiting conquer.

What's your conquest?

What how hard are you willing to fight to get it?