The Only Thing You Are Selling is Service.

You aren't selling products, ideas, access, or subscriptions.  That's what it might look like from the shingle outside your office. But the only thing you are really selling is service. The way you answer the phone. How quickly you answer a question. If you smile first or just pass by.

Selling is about the ideas and intrigue you bring to your every day exchange with potential customers.  It's what makes you special.

Business studies clearly show a shift in the way buyers make their decisions. The single biggest shift in their behavior is that they most often choose to do business with companies who inspire them with better service. When all the choices are close -- and they usually are -- buyers make their final determination based on how they think they will "feel" about the relationship.

That's all on you too.

Your company doesn't matter.  Your marketing team doesn't matter.  Not support. Not management. Not operations. Only what you do matters.

You're the one who can control the entire client service experience.  There's no one thing you can do to screw things up.  Or magically repair them.

It's the level of service that you bring to every interaction.  It's your willingness to share your experience openly and without manipulation. It's your candor, patience, and inspiration.

Your target market doesn't really want to save money, be more efficient, or grow another 1000% over the next year.  They want to know that what they are doing really matters.

And you can inspire that belief.

It's the most valuable service you can deliver.

Not brains.  Not brawn.  Not brilliance.  Belief.

Are you helping people believe?