The Best "Worst News" You Need To Hear Today.

The unsexy secret about achieving big results is that it takes time.

It takes a lot of time to do big things.

You don't just try one time and get lucky. In fact, just trying a few times barely makes a difference.

Big success comes from steady effort delivered with focus and unbridled passion, dispensed with daily vigor.

Sadly, we've made success about attempting one-shot wonders. And it cripples results.

We emphasize "videos going viral" rather than measuring relationship strength or client engagement, being memorable or client loyalty. We fight for instant results and  overlook the key elements that build sustainable domination over the long run.

We forget that anything worth doing is worth doing a lot of times.

Because that's what it takes to do something right.

Lots of effort on lots of days where you don't feel like doing anything at all.

The truth is that success is supposed to hurt. You're supposed to sweat. You're supposed to feel tired and sore, get sick, and wonder if you can make it.  That's natural.

Big things take lots of time to achieve. There is no shortcut or cheat code that allows you to skip the harsh realities of being successful. It takes lots of time.

And you need to be tough.

You need to be tough enough to try today and try again tomorrow and keep trying for the rest of your life. Frankly, that's scary.

There's nothing glamorous about getting the wind knocked out of you every day until you don't. There's nothing sexy about losing every day until you stop.

Life is at its simplest what you make it. And nothing more. You can chase what is easy or you can set your sights on immortal greatness.

You might have to toughen up a little bit.

You might have to "talk yourself up" a few more days.

But if you can stay impassioned and on-point today, tomorrow, and the next days; you stand positioned to do what few others will do in a life time -- change the world.

Is what you are doing worth it?