Why Good Ideas Don't End Up Being Good.

Ideas aren't good enough. Good ideas are overrated.

As business executives we spend a lot of time strategizing to find that one "killer idea" that sets us apart from the rest of our industry.

All we want is breakthrough. We are looking desperately for inspiration. Something that distracts our customers from everything else and convinces them we are the right choice.

We often fail to realize that ideas only work as well as we work.

Strategy isn't enough to yield success.

One big idea isn't the answer to your problems.  Execution is the key to your success.

Getting things done. Measuring the performance of what you just did. Improving the effectiveness of your business.

That's the secret to turning any idea into success. Executing. Not fantasizing.

The truth is that you already know what to do.

You already have a keen idea of the big picture.

But even though you know what to do, you probably struggle with knowing what to do next.

Let's be honest, you don't execute because you aren't confident in what you should be doing.

What you should be doing is "something". If you aren't, your good ideas aren't doing to end up good.