Why Weird Works.
Getting noticed is the key to any successful business strategy.
If you are trying to drive revenue growth, then "being weird" enables you to successfully sell your products in place of all of your competitors products.
But getting noticed is no simple task.
As humans become increasingly connected to online data and smart devices that interpret activities, sticking out in a memorable and meaningful way is hard to do consistently.
That's why weird works. Because it's guaranteed to work.
- You are weird when you deliver more value then people pay for -- until you build a billion dollar company like Zappos did.
- You are weird when you answer support emails 24/7 from people who aren't customers yet -- until you build a billion dollar company like Square did.
- You are weird when you give away your product and let people pay you on their own -- until you build a billion dollar company like Evernote did.
And, candidly, even when you are trying, you are probably not as weird as you think we are.
What others see is you being unique enough to hold their attention.
Which isn't really weird at all. (Figure that out.)