Why More Sales Won't Fix Your Business Problems.
More sales won't cure your business problems. In fact, it might buy you enough time to make your problem a whole lot worse.
Too many times, business leaders assume that business growth simply means sales growth. The more revenue grows, the more the business grows and happiness and success is soon to follow right behind.
But that over-simplifies the curse of new revenue and masks the danger of not solving business problems while they are small. Problems like bad culture war, passive aggressive communication, untrained leaders, or boring marketing.
The list goes on and on.
As long as you have paying customers, you can be fooled into thinking that everything is going alright -- when structurally, you're living in a house of cards. It doesn't take much to blow your entire business down.
So it makes sense to just stop and think about where you're headed. It's important to ask yourself key questions like:
- What does my ideal customer look like? How does he behave? What does he want me to do?
- What could we do that changes our corner of the world? What's the conversation we need to be having in the industry to drive that change?
- Who is missing from our team that would help multiply all of our efforts? What type of training do we need internally to grow stronger?
- What type of outside help would benefit us? Would a new strategy present faster, future revenue growth?
It makes no sense to paralyze your momentum by analyzing "what if's".
But it's foolish to just put your head down and close more deals, thinking that will solve your problems for ever.
It won't. You're fooling yourself.
Getting your hands dirty and fixing structural issues positions you for big growth -- growth that right now seems to be taking you forever to achieve.
More sales right now might be costing you your future. And while that sounds like business heresy, in the back of your mind you're already thinking of 5 to 6 issues you've known for a while you need to fix.
Maybe now is the time to start solving those problems.