What Doesn't Make Sense.

What's the point of trying if you don't try hard enough? What's the point of building a team if you aren't committed to a culture of working together?

What's the point of working if what you do doesn't make a difference?

What's the point of leading if you aren't accountable and willing to go the distance?

What's the point of caring sometimes if you don't love when it's hard to do?

What's the point of putting together a plan if you aren't committed to doing whatever it takes?

What's the point of being different if you aren't different enough to get noticed?

What's the point of going through the motions if those motions aren't getting you where you want to be?

What's the point of thinking through the options if you aren't open to anything new?

What's the point of selling more if you only continue to waste more?

You need to rethink your business strategy.

You can brag about what you've done one time.  You can talk about what you might do.  You can pretend like you are committed to the cause.

But your plan just doesn't make sense if you aren't willing to do what it takes.  Willing to go far enough.

What separates high performers from everyone else is their ability to go further than everyone else thinks is necessary.  When an ordinary person stops pushing forward and starts making excuses, the high performer stay relentlessly focused on doing what is hard, but necessary.

That's the secret to making sense of complex business problems.  Usually the answer is not in "style" or even "substance".   The answer is in perseverance.

Determination. Will. Heart.

Whatever you call it.  The answer to your frustration is more of "you", not less.

That's what tips the odds.  Your will to win.

Your dedication to sticking it out through the rough-and-tumble battle that we call "life".

Are you going far enough?