Working Smarter is for Chumps.

Let's talk candidly between the two of us. You don't need to be any smarter than you already are.

You already have enough brains to be successful. You already know enough to do something amazing.

It's true. You're already a genius.

You just need to start working like that. Like you know where you want to go is. Like you are unstoppable.

Don't get me wrong.  That's certainly not easy.  Frankly, it flies in the face of much of what you have heard in your lifetime.

Over the last few decades, numerous books have been written about the need to work smarter. Experts preach to you the latest tricks in being effective and productive. You have access to complex tools to help you get things done no matter where you are.

If you listen to the gurus, you just need to be efficient and effective, have a process, and take each day a step at a time. If you do that you are destined to be successful.

But that's just not the truth.

It sounds good. Every fiber of your being wants to believe that it really is that simple. But deep down, you know that's not the formula for achieving wild success.

It's not.  It's the lie you tell yourself in order to excuse away the hard truth. The truth that relentless hard work is the only way to achieve outrageous goals. Working smarter has nothing to do with.

Whether you are looking for a job, trying to land a monster client,or navigating your way up the corporate ladder -- the answer is the same.  You have to be willing to put in mind-bending amounts of massive effort. That's the formula.

It really is that simple.

Sure, you will get smarter along the way.  When you're done putting in massive amounts of effort you will be working more efficiently than when you started.  But that "smarter" is a byproduct of effort -- not the secret to success.

Name one amazing, world changing idea that was brought to bear by working smarter. It doesn't exist.

  • It took one of the world's greatest inventors, Thomas Edison, over 10,000 tries in order to create the all lightbulb.  Not just brains, hard work.
  • It took a smart team of engineers, led by the handicapped John Roebling, over 13 years to build the Brooklyn Bridge.  Smart?  Of course.  But courageous effort is what made it happen.
  • It took one of history's most memorable World War II leaders, Winston Churchill, over 60 years to win his first election. He was simply relentless.

Example after example after example throughout history make it clear that being smart is simply overrrated.  In fact, it can hold you back.  It can convince you to never get started.

The secret to achieving greatness is simply to work hard.

Harder than you ever imagined possible.

You can't shortcut effort by getting another college degree or by Googling "seven step solutions" to the problems in front of you. You just have to to work through them.

One step at a time.  One day at a time.  With eyes focused on what you want for yourself.  You just work.  And work and work and work.  And along the way you might get smarter. But you might not.

One thing is certain if you keep working, you will be successful.

Whether it's a job search or a new relationship. Whether it's more money you want or just to feel satisfied with your life.  All of it comes down to how hard you are willing to work at it.

If you are willing, you can't be stopped.

And that's a nice thing to know. That eventually you'll get there.