Emotional Courage.

It takes emotional courage to say "no" when "maybe" or "we'll see" leaves you the wiggle room to avoid immediate confrontation. It takes emotional courage to be kind when pointing out the flaws of your opponent will make you gratified right now.

It takes emotional courage to be professional and candid when passion aggression and situational dishonesty allow to you solve symptoms instead of addressing the uncomfortable underlying issues.

It takes emotional courage to smile and and ask someone else "how you can help" when you feel like you need so much help yourself.

It takes emotional courage to be different when populist peer pressure is easy to blindly adopt.

It takes emotional courage to resist being a bully even when you think the facts are on your side.

It takes emotional courage to make a difference.

Not brains or brawn or business braggadocio.

Emotional.  Courage.

Think about that the next time you're faced with a tough business choice.

Most people will never know how brave you really are.  But that's OK.  It's your life to live anyway.

So live it standing up.

Outside and inside.