What Lies Beneath.

It's easy to preach. It's harder to practice. That's why there are so many people talking about what you should do and very few showing you how it is done.

Just having an opinion doesn't mean that you're headed in the right direction.

It just means that you feel strongly about something.

Which is important to note, because so much of our business strategy has little to do with where we're going and what we are trying to achieve.

Quite a bit of our strategy has to do with who we are avoiding and what we are pretending to be.

And we are good at it.

We ascribe labels to what we're doing. We adopt trendy business tactics, add them to our company mantra, and then represent ourselves as if we've actually accomplished something.

It is nothing more than a veneer.  A philosophical whitewashing.

And so great results don't follow.  And they never will.

We're not doing anything to deserve great results.  And so we get cagey and adopt something different --a new trend, a new idea -- and then decry the irrelevance of the old strategy.

Year after year, month by month we repeat this cycle.  Hoping that our trendy behavior will give us the big break we need to find success.

And strangely enough, we find ourselves confused at the ironic outcomes of our behavior.  As if, by adopting the lifeless opinions of others we will magically develop skills that we have not worked for nor deserve.

And so we sit frustrated and angry on the inactive list.

Our uniform is spotless but our playing time is nil.

We look good but are failures within.

The time for looking good is over.  Our fascination with appearing like we have it all together is crippling our ability to achieve greatness.

The day calls for trial and error.  For blood to be spilt.  For sweat to drop from your forehead.

Today is that day.  May the best man stand.