What Business Experts Don't Tell You.
It is easy to be confused by all the different strategies and tactics that the experts give us.
- We are told that a focus on search engine optimization positions us as the best company to be found in a crowded Internet.
- We are told that social media marketing is a must if we are going to scale our businesses for today's online economy.
- We are told sales automation is the key to building relationships with sales prospects over time.
We see the presentations. Read the books. And buy our way into their seminars. But we ultimately come back to a startling conclusion.
Those business strategies just don't work.
This isn't radical thinking. It's what you already know. What you already feel.
You are living this. It's not a fantasy for you. Growing your business is your life. You know what works.
Once you remove the machismo from business you start to notice a pattern.
What is "supposed to work" probably won't work all that well for you. Sure, it worked for someone else. But you're not them. You don't have the same experience, talents, or drive. More importantly you don't have the save attitude.
You know it already, but it bears repeating that somebody else's success isn't the key to your success. It's a good distraction. But it is nothing more than a fantasy.
Actions don't make you a winner. Attitude does.
If you want to copy something from the experts, copy winning attitudes.
Be amazing. Resist what is easy. Fight to be better. Decry cruelty.
Rise about your obstacles.