You Already Know What To Do.
You know everything you need to know. What you don't know, you can find out in seconds.
Take a look. There are more "how-to" articles on the web that ever before. There is a "fast, five-step plan" for just about anything. There are 2,099,179 books on Amazon.com on how to grow your business. Books that dive deeply into business strategy, sales and marketing planning, and ideas for how to become the next Internet sensation.
Which begs a deeper question.
Why aren't we more successful? Why are we still struggling?
If we know everything that there is to know and if we know where to learn the things that we don't know, why haven't we achieved greatness? Why aren't we building better businesses? Why aren't our employees happier, more focused, and exceeding our expectations?
It's a serious question that flies in the face of pop business psychology.
The answer has nothing to do with what we know. That doesn't matter.
But you know this already.
Here are a couple things you know already.
- You know how to get people to read your blog -- You've been told by social media experts that to get the most retweeted blog posts you need to create a list or a step-by-step guide for how people should do something. That inspiration is less important than formulas. For some reason, after looking at the data the experts have decided that people in general are too stupid to figure out things on there own. That they should only follow blindly -- not lead. That the journey doesn't matter, just the destination.
- You know how to get people to buy from you -- You've heard about the amazing wonders of auto-piloting your marketing messages. You've read the stats. You've seen the angles. You get the emails. According to the experts business seems to just be a numbers game -- a series of "get rich quick" schemes and "only today" price cuts. Sure, there is sophisticated business jargon attached to what is going on, but the focus is clear -- it's all about making more money at any cost.
You know these things already.
And then we wonder why what we know isn't working. We wonder why when things get tough we can't seem to find the antidote to our misery.
Because success isn't about knowing more.
It is about being more.
And that's not a list you can download off the Internet or a blog post that you can re-tweet or a business strategy that you can duplicate from a best-selling business book.
You have to be more. You have to desperately want more. You have to care more.
You have to look within yourself and challenge the demons that hold you back from being successful. You'll never rise to be a champion until you can look past the fear and failure holding you back.
Your reality is that you already know what to do. That's never been a serious question anyway.
The real question is: "What will you do about it?"
Who will you choose to become?