Quotas Are For Quitters.

Goals are kinda important.

Right?

If you don't know where you want to go, you stand the chance of ending up in some pretty awkward places.  

You lose your way.

You find yourself asking: "How did I get here?" and the the answer is always a shameful confusion over reality, expectations, and what you prioritize.

So it's hardly any wonder that over the years, the topic of goals has been dissected dozens of different ways.

There are rows of books at your local bookstore on how to "Get Things Done" and ways to "Grow Rich".

In fact, over the last 90 days, Amazon.com released over 497 new books on the topic of goals.  And if you didn't like anything that new and trendy, there are more than 13,306 additional options to choose from.

Let's be frank.  If it's "thinkable", there is a 7-step manual on how to achieve it.

The sales scene is no different.

It's not just about getting things done.  It's about stone-cold deal-closing.

And the bigger the deal, the better.  The more the revenue, the merrier.

You want your revenue.  So you set up goals to get you there.

And if your own goals aren't audacious enough, your company has a set of goals for you.

You've got a quota.

And everything in your world revolves around it

Your  pay is attached to it.  Your bonus is attached to it.  Heck, your job is attached to it.

But in reality, your quota isn't altogether that important.

Quota's are for quitters.

Somehow we've confused someone else's goals for us as the right goals.

They're just opinions.

Sure sales goals drive spending expectations, profitability, and cash-flow run rates.  But that doesn't mean that someone else knows more than you do about what you can achieve.

They don't...

Here is a little secret you probably already know.  Despite all the sophistication of your savvy management team,  the quotas they created for you are just "educated guesses" --  great goals for the average person.

But guess what?  They aren't even close to the level of brilliance that you can deliver if you get serious about making things happen.

Just because there is a silly number on a chart somewhere and a bell to gong when you get close doesn't mean at all that you are achieving excellence or doing your best.  And just because you can put "achieved 105% of quota" on your LinkedIn resume doesn't make you a sales superstar.

None of it is important.

The only thing that matters is you achieving the level of greatness you know you can achieve.

It's not about achieving someone else's goals.  It's not about living up to someone else's standard.

It's about being better.  It's about being the winner that you know you can be with massive amounts of mind-blowing effort.

Stop quitting on yourself.

Be the winner you're afraid to be.