Stop Trying to be Good.

I brought this up last week when I was a guest on the Open4Business radio hosted by Trey Pennington and Jay Handler.  It's something that has been on my mind for the last few months. Everyone wants to be good. It's our target for success.

When we face a challenge, many times we ask ourselves this question: "Am I good enough?"

It's an analysis.  An edgy comparison of peers.  Can I outperform the competition enough to take the top prize?

It's a mindset that has been taught to us since we were tiny kids running across a soccer field or spelling l-e-t-t-e-r-s in our third grade spelling bee.  The last man standing gets the gold medal.

If you're good enough, you win.

But here's the harsh reality about "being good".

"Good" is the new mediocre...

And unfortunately, that's not good enough.  Mediocrity doesn't cut it.

It's a dangerous place to play (especially when you are in a small business).

And so that's what Trey (@treypennington) and Jay (@sellphone) and I talked about.  And, by the way, my buddy world-famous Anthony Iannarino (@iannarino) was a hundred miles away on business so he drove to Greenville, SC to join us in the radio station.

After the first commercial break, he jumped on the microphone and added some great insights into the discussion about ways to avoid being good on Monday morning -- how to be extraordinary!

Here's the replay of our edgy show:

Jay was right: "It was the fastest 30 minutes of the week..."

So the next time you have an idea, remember.  It's not about good.  It's not even about great.  It's about being outrageous.


Check out their edgy Facebook page for the #open4biz show...  My friend Jill Konrath is on the air this Saurday and John Jantsch the week after next.  Stop in.

The conversation looks to stay edgy for quite a while...