Who Convinced us to Trade More for Merrier?
Parties... You love going to them. What's even better -- you love getting that late minute call to go crash your buddy's friend's pad to join in the "uninvited" festivities.
You can't have hosted a party more than once in the past two millenia without a buddy asked you if he could bring some other dudes to the event.
It goes down a little like this:
YOU: Hey, I am throwing a little party at my place tomorrow night. You wanna swing by?
BUDDY: Awesome. I'll bring some beers. By the way, do you mind if I invite the other guys?
YOU: Sure. No worries. The more the merrier...
What came of this?
I will tell you. Good times were had by all!
You had more people show up. Things got louder. And you didn't find yourself talking to only that one person in the corner all night. There was more of everything. It got crazier. And people probably had fun.
Back in Virginia, our house got to be called "Schmidty City" because of the memorable happenings that went down. (Unfortunately, I wasn't able to stop that picture from floating around the interwebs of me wearing a pink tube-top...)
Let's get serious for a second. Especially as we think about closing out the year.
"MORE" works for parties -- not for closing business deals.
For all the opposite reasons that chaos is the key to a great party, it's the death of a business deal.
So avoid it... Stop thinking that you are making progress toward closing that big deal because you have the amazing ability to fire off 3 gazillion HTML emails to only-slightly-less-then random Jigsaw contacts.
The only think you can chalk up to success is your tenacity for annoying other people.
Believe it or not, intimacy still matters in business. The "merrier" part of the equation is most powerful -- not the "more".
So it might seem less than peachy to tell the "Big Cheese" that quantity isn't your game, but that's actually the truth.
Here's a key pointer to help you keep your priorities straight:
Make sure you understand what the person on the other end of the deal thinks they are are getting out of the arrangement..
If you know that factoid and keep it top-of-mind as you work through your business deal, you will find yourself being much more successful.
As you go into 2010, keep an open mind about the idea of "edgy conversations" that I am spending more time defining. More leads, more potential customers, more busyness -- none of these is the answer. You might find yourself sleeping fewer hours and running a more frenetic schedule, but you won't find your revenue skyrocketing like you want it to.
Think "merrier"... all the way to the bank!