Just Do It Already…

Your Effort Differentiates!

My CEO buddy Kriss Wilson posted a quote on Twitter from Buddha that fit right in to some of my recent thinking about selling and the differentiation between those who SELL and those who are "working on it."

I return to my passion about effort and the idea of the PQ that creates All-Stars.

First -- a quote from the mind of Kriss:

"Fools wait for a lucky day but every day is a lucky day for an industrious man." ~Buddha

Quite a lot of selling is doing...

It's about putting in the necessary effort to navigate your way around obstacles to be successful.  It's about being indefatigable, unstoppable, completely motivated...

It's NOT:

......saying, ............thinking, ..................planning, ........................preparing ..............................debating, ....................................creating, ..........................................testing, ................................................searching, ......................................................building,   or ............................................................making calls!

It is about EFFORT and the art of EXECUTING!

It's the age old principle of "making your own luck"!

No sooner had my mind stopping spinning when I got a call from Tom Searcy which led to another discussion with a CEO in need of "sales execution" -- not any of the things listed above.

And I again questioned this.

WHY? Why is execution so hard for start-ups?

And it really comes to a handful of explanations:

  • You don't know how...
  • You are too busy with less important details...
  • You underestimate the required amount of hard work...

I usually find in working with high performing CEO's that the last reason is by far the most common reason for lack of sales.  The "sweat cost" of "always on" selling is easy to underestimate and it's deadly if not fixed"

Entrepreneurs give up just before they become successful.  CEO's quit long after they should have given up on poor selling ideas.  High-end "sellers" over promise results without understanding the resources they are being promised by the organization.

What to do?

  • Put in the effort!
  • Stay committed to putting in the effort!

You can change just about anything when you have the effort to back up your planning!

Reblog this post [with Zemanta]