FREE is the New "Black"
If you have not thought about the competitive power of a new currency I am now calling "smart FREE" (as opposed to "dumb FREE") you should seriously it.
By the way, "smart FREE" means you have a purpose to creating a FREE version as opposed to just not having the discipline to think through your strategy (which I then call "dumb FREE")...
I got to be a part of the following content and I wanted to share this with The DEW View! community -- especially if you are in sales or an entrepreneur.
I have long been an advocate of GIVING away the most popular offering that you use to attract website traffic and I was absolutely pleased that Chris Anderson brought it up in his presentation below from Wired:
Here is the core thesis that Alan Murray (of the Wall Street Journal) made which Chris really drives home: