What Was Your Name Again?

Business Model Revenues

I put this presentation together about 6 months ago for an internal presentation to our team about the need to create a compelling message in spite of all the NOISE surrounding our business.

After recent sales discussions with entrepreneurs, I thought it made sense to share this with The DEW View community.  Its worth reviewing your "sales pitch" while asking yourself the question: "Do I cut through the noise?"

[slideshare id=971464&doc=what-was-your-name-1233326311079577-1]

To really harness EXPLOSIVE revenue performance, you have to create a message that is compelling enough to cut through the NOISE of:

  • Your competition...
  • Your prior performance...
  • Your customer's perceptions...
  • Your personal deficiencies...
  • Your customer's personal agenda...
  • Your recent commute to work...
  • Your fears about not "closing the deal"... AND
  • a squigillion other variables you'll learn about after you lose a few deals because you didn't plan for cutting through the NOISE...

Winners create a fanfare that arouses action, intensifies urgency, and capture the mind and motivation of a buyer. (DEWism)

Be a winner!

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