…a BOLD advertisement… or not!

 

I have been waiting for the last months to get my hands on the brand "spanking new" Blackberry to end all smartphone wars -- otherwise known as the Blackberry Bold. RIM had pushed back the deadline so often I thought the girlfriend in the picture might be more fiction than fact.

BUT... after delays in the AT&T labs and Best Buy offering that sucker at an astounding $600 pre-launch gouging, a White Knight has emerged with an early Christmas present...

Walmart (despised by all fathers with curious children) is furiously passing the Crackberry syringe by offering the BOLD for FREE -- lest you think I mispoke "FREE as in F-R-E-E"...

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Delightful, I tell you, simply delightful!

...and yet somewhat discomforting! Best Buy says $600, Walmart says $199 (before rebate) -- and somehow I feel like the BOLD may not be as bad-ass as I once thought it was.

'Tis a lesson in value selling. When I payed some $300+ dineros for my iPhone I had to think about it first and pitch myself on the "practicality" of having so much "goodness" at my fingertips. Somehow the cost of the phone let me know how AMAZING I would find the features to be...

Should I believe that a phone that is FREE is then free of value -- needing to be given away because it lacks all other distinguishing and advantageous features? Right now I feel pretty "let down"... Guess what?

"Clients want to pay a fair value for a great product. Totally FREE creates ambivalence for a discerning client. Money changing hands reduces the "scary" part of a deal." (DEWISM)

What do I mean by that?

It is counter-intuitive to think that the BEST is also the CHEAPEST! It just doesn't work that way. Quotes like "pay to play" and "quality costs" are tossed about fairly freely and generally outline a buyer's state of mind at the time of purchase...

So don't tell me how amazing you are and then tell me that you are the cheapest. Stop, Stop, Stop, Stop, STOP! I would have paid $300 for this phone and been the proud owner of a BOLD. RIght now I am holding onto my iPhone and "thinking about it"...

(P.S. Here is the link to the Bold on Walmart's website...)