Carefully Cognizant…


Just finished up a plan on creating a more targeted approach for revenue generation... and (surprise, surprise) I am left musing about how screwed up the state of "as is sales" remains.

Come on people!  This is 2008.  Zig is no longer relavent!

Enough rambling -- I do have a conclusion to this thought process.

Namely this:

"You need to MANAGE carefully what you MEASURE while carefully understanding that you can't MEASURE what you do not MANAGE"

Simple enough?