Just finished up a plan on creating a more targeted approach for revenue generation... and (surprise, surprise) I am left musing about how screwed up the state of "as is sales" remains.
Come on people! This is 2008. Zig is no longer relavent!
Enough rambling -- I do have a conclusion to this thought process.
"You need to MANAGE carefully what you MEASURE while carefully understanding that you can't MEASURE what you do not MANAGE"