Commitment Matters … everything!
Jason Calacanis (of Netscape relaunching infamy) recently published a hotly debated blog regarding how to build a successful startup. TechCrunch, Mashable and a series of other tech blogs fueled the fires of this candid take on what it takes to "make it" until it seemed that the hundreds (over a thousand at days end) of comments in rebuttal to his original post had him at Ground-Zero on 9-11 bombing New Yorkers and stealing candy from babies...
In the spirit of torrid blogging, many people lost sight of the intent of the post.
"Making It" is hard work! Most people don't "Make It"! "Making It" requires commitment! WHY?
Commitment to a cause means everything!
There is no 2nd chance to get it right, no bleacher full of well-wishers cheering you toward business success, no "easy street" to park your IP Bus. It's war... and commitment matters!
It's do-or-die - and dying is easier than doing!
(Jason did end up clarifying his first post ever so slightly and reposted.)
------ Here are the recommendations Jason listed:
- Buy Macintosh computers, save money on an IT department.
- Buy second monitors for everyone, they will save at least 30 minutes a day, which is 100 hours a year... which is at least $2,000 a year.... which is $6,000 over three years. A second monitor cost $300-500 depending on which one you get. That means you're getting 10-20x return on your investment... and you've got a happy team member.
- Buy everyone lunch four days a week and establish a no-meetings policy. Going out for food or ording in takes at least 20-60 minutes more than walking up to the buffet and eating. If you do meetings over lunch you also save that time. So, 30 minutes a day across say four days a week is two hours a week... which is 100 hours a year. You get the idea.
- Buy cheap tables and expensive chairs. Tables are a complete rip off. We buy stainless steel restaurant tables that are $100 and $600 Areon chairs. Total cost per workstation? $700. Compare that to buying a $500-$1,500 cube/designer workstation. The chair is the only thing that matters... invest in it.
- Don't buy a phone system. No one will use it. No one at Mahalo has a desk phone except the admin folks. Everyone else is on IRC, chat, and their cell phone. Everyone has a cell phone, folks would rather get calls on it, and 99% of communication is NOT on the phone. Savings? At least $500 a year per person... 50 people over three years? $75-100k
- Rent out your extra space. Many folks have extra space in their office. If you rent 5-10 desks for $500 each you can cut your burn $2,500 to $5,000 a month, or $30-60,000 a year. That's big money.
- Outsource accounting and HR---such a no brainer.
- Don't buy everyone Microsoft Office--it's too much money. Put Office on three or four common computers and use Google Docs.
- Use Google hosted email. $50 or free per user.... how can you beat that?!?! Why screw with an exchange server!?!?
- Buy your hardest working folks computers for home. If you have folks who are willing to work an extra hour a day a week you should get them a computer for home. Once you get to three hours of work a week from home you're at 150 hours a year and that's a no brainer. Invest in equipment *if* the person is a workaholic.
- Fire people who are not workaholics. don't love their work... come on folks, this is startup life, it's not a game. don't work at a startup if you're not into it--go work at the post office or stabucks if you're not into it you want balance in your life. For realz.
- Get an expensive, automatic espresso machine at the office. Going to starbucks twice a day cost $4 each time, but more importantly it costs 20 minutes. Buy a $3-5,000 Jura industrial, get the good beans, and supply the coffee room with soy, low fat, etc. 50 people making one trip a day is 20 hours of wasted time for the company, and $150 in coffee costs for the employees. Makes no sense.
- Stock the fridge with sodas---same drill as above.
- Allow folks to work off hours. Commuting sucks and is a waste of time for everyone. Let folks start at 6am or 11am and you'll cut their commute in half (at least in LA).
- Go to each of your vendors every 6-9 months and ask for 10-30% off. If half of them say yes you'll save 5-15% on fixed costs. People will give you a discount if they think they are going to lose the business.
- Don't waste money on recruiters. Get inside of linkedin and Facebook and start looking for people--it works better anyway.
- Really think about if you need that $15,000 a month PR firm. Perhaps you can get a PR consultant to work on 2-3 projects a year for $10-15k each and save 75%. More PR firms are wasted half the year while you build up your product anyway.
MORAL OF THE STORY: Number 11 says it all. Commitment Matters! Don't have it and you don't' have a successful organization, startup, or life in general...