Why Delivering Surprise And Delight Is Your Secret Superpower.

And then over delivering. Delivering so much value it no longer makes sense. We call that surprise and delight -- delivering surprise and delight. It's not a business concept that you learn much about when you are getting an advanced degree in economics or a subject matter you'll hear in business school. Most discussions about getting rich or making money are all about the least you can do to make the greatest return on investment.

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Dan Waldschmidt
That One Strategy For Epic Growth You've Always Been Waiting For.

An experience that is so memorable you feel like it should last forever. You know you're spending money with someone -- and maybe more than you anticipated at first -- but you feel good about it. You feel like you want more of it. It's so new and fresh and exciting -- so invigorating -- that you're left with a warm place in your soul that wasn't there before.

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Dan Waldschmidt
Do Something Crazy To Build Better Beliefs.

The long distances and stressful conditions create an environment where resilience, determination, clear thinking, and discipline are necessary, even valuable, skills. If you don't believe that, try running a 100+ race without the right planning, preparation, or head space.

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Dan Waldschmidt
Beliefs, Badassery, And The Best Way To Use Bad Times.

There are other reactions that you might have -- but they all generally stem from these three basic conclusions. The first conclusion that the world is unfair, is unhealthy in every sense of that perspective. It's mind numbing and soul-crushingly dishonest. But, it's also the most popular opinion. Most people on most days experiencing bad things come to the conclusion that it's not their fault. They have no ability to change things. Life just sucks. The world is picking on them.

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Dan Waldschmidt